Hyundai Motor Company and Kia Motors ranked first and second as mass-market brands in China in this year’s J.D. Power Initial Quality Survey, respectively.
The survey was conducted on 251 models of 68 brands sold in 67 Chinese cities between September last year and May this year. The survey based on the number of complaints per 100 vehicles purchased two to six months ago was divided into the group of eight premium brands and that of 43 non-premium brands.
Hyundai Motor Company, which rose to the top two years ago, scored 86 this year to regain the top spot. Kia Motors climbed two notches to second with a score of 88.
The Hyundai Reina, Langdong and Tucson and the Kia K5 topped four out of the 13 segments of the survey. Specifically, the Reina scored 87 and topped the B segment, the Langdong scored 84 and topped the D segment, and the K5 and the Tucson came in first in the E segment and SUV with 90 and 69, respectively. Hyundai became the mass-market automaker with the largest number of segment leaders.
The Hyundai Motor Group’s sales in the Chinese market are dropping these days. The group is expecting that the result of the survey will be its chance to bounce back. The group’s eight models took the first place in this year’s customer satisfaction survey of the China Association for Quality, the result of which was released on September 20.