Three South Korean brands– Samsung Electronics, Hyundai Motor and Kia Motors – have been placed in this year’s list of the top 100 global brands compiled by Interbrand, a global branding consulting group.
According to the 2017 Top 100 Global Brands list announced by Interbrand on September 25 (local time), Samsung Electronics, the world’s largest smartphone maker, held onto its No. 6 spot, the best-ever result, while Hyundai Motor and its sister company Kia Motors were placed 35th and 69th, respectively.
Samsung Electronics’ brand value reached at US$56.2 billion (63.76 trillion won), up 9 percent from last year, and its brand ranking rose one notch from a year ago. The figure grew by 11 times from US$5.2 billion (5.9 trillion won) in 2000.
Apple maintained the number one spot with the brand value of US$184.1 billion (208.86 trillion won), followed by Google with US$141.7 billion (160.76 trillion won), Microsoft with US$79.9 billion (90.65 trillion won), Coca-Cola with US$69.7 billion (79.07 trillion won) and Amazon with US$64.7 billion (73.4 trillion won).
The other four brands in the top 10 were Japanese automaker Toyota (7th) with US$50.2 billion (56.95 trillion won), Facebook (8th) with US$48.1 billion (54.57 trillion won), Mercedes-Benz (9th) with US$47.8 billion (54.23 trillion won) and IBM (10th) with US$46.8 billion (53.09 trillion won).
Hyundai Motor’s brand value increased 5.1 percent from US$12.5 billion (14.18 trillion won) last year to US$13.2 billion (14.98 trillion won). In the automobile sector, Hyundai Motor ranked sixth, following Toyota, Mercedes-Benz, BMW (13th), Honda (20th) and Ford (33rd).
Kia Motors also made the top 60 global brand list for two years in a row. Kia Motors recorded the brand value of US$6.7 billion (7.6 trillion won), while its ranking remained the same at the 69th for two consecutive years.
Meanwhile, Interbrand is a global brand assessment and consultancy that announces the 100 most valuable global brands each fall, after analyzing financial performance, effects of brand when customers purchase products and brand competitiveness.