Strategic Alliance
Samsung Electronics will expand its mobile payment market in China by establishing strategic alliance with WeChat Pay in line with the launch of the Galaxy Note 8 in China.
The Samsung Galaxy Note 8 will be released in China via its launch event with the participation of more than 900 people in the 798 Art Area of Beijing, China on September 29, Samsung Electronics said on September 13 (local time).
Following joining forces with Alipay, Samsung Electronics teamed up with WeChat Pay. Thus, the partnership with the two leading payment service providers in China enables Samsung Pay users to use simple mobile payment services in most stores in China.
On top of that, Samsung will cooperate with “Mobike,” a bike sharing service company in China. Galaxy Note 8 users can use this bike sharing service through simple operation by turning on the camera and scanning QR codes of Mobike bicycles.
People are paying attention to whether or not the release of the Galaxy Note 8 will be a catalyst for recovering Samsung's position in China. Samsung is struggling with a single-digit share in the Chinese market even after releasing the Galaxy S8.
Following replacing its Chinese business chief, Samsung made a drastic change in its business structure in China such as integrating seven regional bases into one centralized unit in August. As the Galaxy Note 8 is the first flagship product launched since its reorganization, its launch is expected to hold the key to Samsung's success in China in the future.