Leading Era of OLED
LG Display proclaimed the “OLED TV Era” in China, a major TV market. The company announced its intention to position itself as an undisputed market leader by expanding its production capacity after providing new TV value through image quality and new design.
LG Display held “OLED Partners Day” at the Beijing Renaissance Capital Hotel in Beijing on September 12. The company invited over 200 people such as Chinese set makers, distributors, and related experts and shared the current status of the premium TV market and its business directions.
The Expert Forum held as part of the event was participated in by movers and shakers from distributors and set makers such as LG Electronics, Sony, Philips, Skyworth and Suning, electronics stores and TV industry associations. They all agreed that the OLED TV will take the initiative in the future TV market.
"The Chinese TV industry is saturated but OLED TVs which can offer new value will be a breakthrough in the display industry," said Liu Tangzhi, CEO of Skyworth who attended the forum. "OLED TVs will also help raise brand awareness and market share,"
LG Display started mass-production of OLED TV panels in 2013 and since then, has secured 13 companies as customers so far. At the IFA 2017 held earlier this month, major TV set makers such as LG Electronics, Skyworth, Konka, Philips and Panasonic set OLED TVs front and center.
"While securing stable yields, we will dial up production to 1.7 million to 1.8 million units this year and 2.5 million units in 2018," LG Display CMO Yeo Sang-deok said. “In addition to confidence in quality, we are ready to make OLED TVs affect production.”
Also, when not watching TV, OLED TVs can work for better interior decoration by displaying pictures and photos, and it is easy to apply various artificial intelligence (AI) platforms to them. Participants forecast that high scalability will change user lifestyles, too.
LG Display will run an OLED experience center in major cities in China and build an OLED landmark in Guangzhou Tower.