Awareness of Mobile Payment
A survey found that Korean consumers are much more aware of mobile simple payment services than those of major developed countries such as the US and Japan.
According to the information technology (IT) industry on September 5, IPSOS, a European survey company, asked 18,180 consumers in 23 countries including Korea, the US and Indonesia, “Do you know any mobile payment service you can use right now?” and came up with the above-mentioned results.
According to the results of the survey, 77 percent of all consumers in China answered "Yes," the highest among the countries. Second and third place were taken by India and Indonesia, with 76% and 67%, respectively.
Korea (64%) came in fourth, followed by Brazil (60%), Mexico (59%), South Africa (58%), Russia, Turkey and Peru (57% each).
Among developed nations, Germany and the United States (48 percent, sharing 12th place) had the highest rates of simple payment perceptions, but the figure was below the average of 23 countries (52 percent). Most of low rankers were developed countries. In particular, Canada (39%), France (38%) and Japan (27%) were bottom three countries.
The results were similar when they were asked a question, "Do you know any mobile simple payment merchants?" In Korea, 47% of the respondents answered that they knew mobile simple payment merchants and placed 7th among non-late-coming nations in the top 10. India (71%), China (66%), Brazil (56%), Indonesia (54%) and Peru (49%) were high rankers.