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Samsung SDS Launches Interactive AI Platform ‘Brity’
Going Ahead of Apple, IBM
Samsung SDS Launches Interactive AI Platform ‘Brity’
  • By Cho Jin-young
  • September 6, 2017, 03:15
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Lee Chi-hoon, head of the AI Research Team at Samsung SDS, explains the characteristics of interactive AI “Brity” in a media briefing session held at Samsung SDS headquarters in Sincheon-dong, Seoul on September 5. (photpo courtesy: Samsung SDS)
Lee Chi-hoon, head of the AI Research Team at Samsung SDS, explains the characteristics of interactive AI “Brity” in a media briefing session held at Samsung SDS headquarters in Sincheon-dong, Seoul on September 5. (photpo courtesy: Samsung SDS)

 

"Interactive artificial intelligence (AI) “Brity” is outclassing competitors such as AI systems of Apple, IBM and AWS in some business areas. In particular, we are confident that Brity towers over them in Korean-type functions."

Lee Chi-hoon, the head of Samsung SDS AI team, unveiled the interactive platform "Brity (BrityTM)" at Samsung SDS’s Seoul headquarters on September 5 to the media for the first time and said, "We are ready for corporate AI markets such as manufacturing, finance and services by completed three AI platforms -- analysis, vision and dialogs."

The Intelligent AI platform Brity that supports and performs tasks requested by customers via natural language dialogs is capable of recognizing delicate rules and recognizing speech, images, etc. through iterative learning. Brity is based on deep learning, an artificial neural network that learns important information from a large number of data, unlike machine learning which utilizes existing learning data and correct answers.

In June, Samsung SDS announced Brightics AI, analytic AI that performs pattern recognition and the prediction of results by analyzing figures and log data, and visual AI that performs object recognition and scene understanding by analyzing images or videos.

Samsung SDS is planning to pioneer various enterprise markets by combining existing enterprise solutions such as groupware, enterprise resource planning (ERP) and supply chain management (SCM) with data and Brity. Businesses can not only upgrade products and services but use various functions such as automatic translation, unmanned counseling, product inspections and intelligent searches by applying Brity to business areas such as manufacturing, finance, and service.

"We can build an interactive model in a month by introducing Brity to manufacturing, finance and service companies," said Lee Chi-hoon who worked on AI at Yahoo and Apple. "We raised the accuracy of understanding the intentions of users with new technologies such as multiple contexts and intelligent context management."

Since May, Samsung SDS has completed preliminary performance verification by applying Brity to various information services such as schedules, phone numbers, business trips, and work ethics of employees at affiliated companies of the Samsung Group. Especially, voice and character tests have been successfully conducted on various devices such as PCs, mobile messengers, phones, and smartphones.

Currently, Brity offers Korean language services and is learning English. Samsung SDS will preempt the enterprise AI market ahead of its competitors such as Watson by promoting sales of Brity in the manufacturing, finance and service sectors.