Samsung Electronics is planning to build an open connected ecosystem that meets the needs of consumers by organically harmonizing large-scale hardware, software and services.
Patrick Chomet, executive vice president of product strategy at the Wireless Business Division of Samsung Electronics said about this strategy at a meeting about Samsung Electronics' prospects and strategy on the IoT market at Pierre Hotel in New York City on July 24 (local time).
"Samsung Electronics’ Connected Vision has a philosophy that all innovation will be built on openness and partnership," Chomet said. "We are planning to build an open, connected ecosystem where the large volume of hardware, software and services are organically harmonized."
To this end, Samsung Electronics is breaking down boundaries among devices and boosting user convenience through AI-based Bixby, Knox, a mobile security platform, Connect which controls household appliances and Samsung Pay, a mobile payment service.
"The IoT is not a new concept but I think its scale is very important," Patrick said. "In particular, our sensor technology related to interactions with users such as motion, touch, and speech recognition will evolve to get closer to the five senses by utilizing all kinds of terminals." Chomet meant that network speeds were evolving more rapidly to support this IoT technology.
Samsung Electronics will provide users with a convenient and consistent user experience not by providing different experiences but enhancing convenience for users.
"We will suggest a new roadmap for expanding user experiences in the era of “New Normal” where users communicate with terminals with voices and remotely control household appliances,” Patrick said. “Samsung Electronics pursues smooth interactions among people and between people and machines."
"Bixby is not just talking as an intelligence platform," he said. "Bixby gives us really easy access to devices," he said. "Bixby will control not only smartphones as it does now but devices around customers."
Samsung Electronics is putting a spur to building a smart home by adding “Samsung Connect’ to individual product innovation. Samsung Connect allows all connected products based on the cloud to be controlled by one integrated application regardless of device types or operating systems.
Currently, Samsung Connect is able to control about 130 products that can be linked to Smart Syncs in the case of the US. Samsung Electronics will steadily expand its services in the future.
Samsung Electronics is also planning to upgrade its ongoing “Artificial Intelligence Remote Diagnosis Service” by linking it to the Samsung Connect application by utilizing the connectivity of smart home appliances. Currently the service is a remote diagnosis process by sending various information and analysis results collected from smart appliances to the service center. Next year, users of Samsung Electronics' smart home appliances will be able to enjoy guides to empower users to identify and solve problems of each product in real time.
According to market researcher IDC, the IoT market will grow from US$655.8 billion in 2014 to US$1.7 trillion in 2020.