Bakery Chain in Hallyu Festival
Tous Les Jours, a bakery chain run by CJ Foodville, participated in the KCON 2017 in L.A., introducing a Korean premium bakery to global customers.
The bakery chain had an event at the CJ Cultureplex, a space for the KCON convention held at Staples Center in L.A. and L.A. convention Center, from August 18 to 20 (local time) to provide about 85,000 visitors with an opportunity to experience its popular products and Korean bakery culture.
In order to raise the global brand awareness, Tous Les Jours displayed popular products in North America, such as champagne, baguette, pain au chocolat, and danish and pound cakes, and had a sampling event, receiving favorable reviews. Also, the bakery had an event for visitors to capture coupons in the wind at the phone booth shaped “Blowing Fortune Booth.” It also installed a photo zone with the motive of its stores and products and had a social media photo contest and OX quiz event.
An official from CJ Foodville said, “We are happy to take part in the KCON Hallyu festival, which is getting popular every year, and communicate with global customers. We will keep increasing our opportunities to introduce Tous Les Jours, which is to jump into the global No.1 bakery, in the future.”
Tous Les Jours, which has entered the U.S. market in 2004 for the first time, currently operates approximately 40 stores in major regions including L.A., New York, New Jersey and Massachusetts. It also runs 330 stores in seven countries around the world such as China, Vietnam and Indonesia.