Led by Low-priced Smartphones

Samsung Electronics posted a record high of 40.9% share in Latin American smartphone market share in the second quarter of this year.
Samsung Electronics posted a record high of 40.9% share in Latin American smartphone market share in the second quarter of this year.

 

It has been found that Samsung Electronics increased its Latin American smartphone market share by 6.7 percentage points year on year to a record high of 40.9% in the second quarter of this year. Its total shipments increased 27% in the market during the period, led by the 2016 Galaxy J series.

LG Electronics came in second with a market share of 10.1%. Its shipments fell 5% and its market share decreased by 1.5 percentage points from a year ago. At present, LG Electronics is focusing on products in the medium price range, such as K4 and K10, in Latin America.

During the same period, Motorola showed a substantial growth by boosting its shipments by 65%. In the second quarter, Motorola took up 9.9% of the Latin American smartphone market. “If Samsung Electronics is the company that is showing the most solid growth in the market, Motorola is the one that is growing the fastest,” market research firm Counterpoint Research commented. They were followed by Huawei (8.5%) and Apple (3.9%).

The Latin American smartphone market grew 9% between Q2, 2016 and Q2, 2017. According to the market research firm, Peru and Chile showed a negative growth whereas Columbia, Brazil, Mexico and Argentina are growing consistently.

 

 

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