Sharp on the coattail of Taiwan-based Hon Hai doubled its LCD TV shipments in the second quarter of this year from the previous quarter. As Sharp which dreams of a revival in the world TV market became more offensive, making first-ranked Samsung and second-ranked LG tense.
In the second quarter of this year, Samsung Electronics and LG Electronics accounted for 19.9% and 13.1%, respectively, of the global LCD TV market, respectively, according to market researcher WitsView. However, their market shares slid 3.1 percentage points and 1.4 percentage points from the previous quarter, respectively.
China's TCL, which ranked third, occupies 7.3%, rising 0.8 percentage points from the previous quarter.
Sharp finished 9th in the first quarter of this year but climbed by 5 notches to 4th place in one quarter. In particular, shipments have nearly doubled. Sharp shipped 2.52 million units of LCD TVs in the second quarter, up 95.3 percent from the previous quarter. In the first half of this year, the company shipped about 3.8 million units, about 70% more than the same period of last year.
Sharp enjoyed a sharp increase in sales in China, the world's largest TV market after the company cut prices of LCD TVs by 30% or more. Sharp set a goal of selling 10 million LCD TV sets this year and 20 million in 2020, after selling 5 million LCD TVs in the world market last year.
"It is up to Sharp’s performance in the Chinese market in the second half of the year whether or not Sharp will achieve its ambitious goal of selling 10 million units annually," WitsView said.