Amid Facing Chinese Hot Chases

Samsung Electronics’ market share stood at 22.1%, highest in the global smartphone market, followed by Apple with 11.4% market share.
Samsung Electronics’ market share stood at 22.1%, highest in the global smartphone market, followed by Apple with 11.4% market share.

 

Samsung Electronics came in first in the second quarter of this year as its market share stood at 22.1% in the global smartphone market.

Apple nabbed second place. Chinese Huawei's share hit double digits, and the big three Chinese smartphone makers are rapidly penetrating the market, raising a possibility of making a change in rankings within this year.

According to Strategy Analytics (SA), a market research firm on August 2, Samsung shipped 79.5 million smartphones to the world market in the second quarter, accounting for 22.1% of the market. Its shipment volume climbed 2% but its market share dropped 0.6%p year on year.

Apple shipped a total of 41 million units in the second quarter, with a market share of 11.4%. Its shipments edged up 1% and its market share inched down by 0.4%p year on year. It seems that the growth of Chinese makers and a drop in the popularity of the iPhone in China hindered the growth of Apple’s market share.

Huawei maintained its third place by raising its market share from 9.4% to 10.7% based on the popularity of its smartphone models such as the P10 and the Mate 9 in the Asian and European markets.  Huawei’s gap with Apple was only 0.7 percentage points. Other Chinese companies such as Oppo and Xiaomi as well as Huawei recorded strong sales.

In particular, the combined share of Huawei, Oppo and Xiaomi, which accounted for 19% in the second quarter of last year, did not reach that of Samsung (22.7%) at first place. However, in the second quarter of this year, their combined market share accounted for 25.3%, outweighing that of Samsung.

Oppo increased its market share to 8.2% in the second quarter as it took away market shares from competitors such as ZTE and LG in China, India and Europe. Its share was a 64 percent jump from the same period of last year (5.3 percent).

Xiaomi also re-entered the top five group in terms of global market shares for the first time in a year by chalking up a market share of 6.4% in the second quarter. Its share in the same period last year was 4.3%. Therefore, its share shot up 58% from the previous year.

It is said that the strong popularity of Xiaomi's Android smartphone models in India contributed to such a surge in its market share.



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