Nexen Tire, the Korea-based global tire manufacturer, announced on July 24 that two of its products won the International Design Excellence Awards (IDEA). IDEA, known as the “Academy Awards” of the design industry, is a premier international design competition sponsored by the Industrial Designers Society of America. It is one of the most renowned design awards along with the “Red Dot Design Award” and the “IF Design Award” in Germany.
The Nexen Tire’s products winning the IDEA 2017 are “N’FERA AU7,” a commerciallized tire product and “BREATHRE,” a future-oriented conceptual tire. The N’FERA AU7 is the first commercialized product from the tire industry to have been selected as a winner.
Recently released in North America, the N’FERA AU7 is an ultra-high performance (UHP) tire developed for high-ends sedans. The tire boasts of an outstanding driving stability, handling and break performance at high speed and features reduced tire noise during driving.
The “BREATHRE” is an air purifying concept tire designed to contribute to reducing the recent environmental problems such as air pollution and fine dust. With air purifying filters embedded in the tire, the BREATHRE filters polluted air and fine dust to re-discharge purified air back into the atmosphere. The BREATHRE was reviewed favorably for having suggested a new paradigm for the tire industry.
“Nexen Tire’s product competitiveness has been proven by the prestigious IDEA design awards that Nexen Tire’s commercialized and conceptual products received,” said Kyung Woo Cheon, Executive Vice President of R&D at Nexen Tire. “Nexen Tire will continue to lead the industry with differentiated product competitiveness along with the innovative and proactive strategies.”
Nexen Tire has been strengthening its design competitiveness, winning numerous awards this year, including the “Red Dot Design Award” from Germany, “A Design Award” from Italy, “Good Design Award,” “Green Design Award” from America and “European Design Award.”