LG Young Health's young prestige make-up brand VDL will open its flagship store in Alibaba T-mall on July 19 and make a full-scale entry into China's make-up market.
T-mall is a Chinese online shopping mall operated by China's largest e-commerce company, Alibaba Group. VDL will launch about 100 products including bestsellers such as Lumilayer Primer and Metal Cushion Foundation through the opening of its exclusive flagship store.
LG Household & Health Care is currently operating flagship stores of five cosmetics brands including Hu, Su:m, Belif, Sooryehan, and The Face Shop, and pushed ahead with the opening of VDL stores to respond to a rapidly growing make-up boom in China.
According to Euro Monitor, a global market research firm, the Chinese makeup market is expected to grow to US$6.6 billion by 2020.
In the meantime, LG Household & Health Care launched VDL, a shade cosmetics brand in 2012. VDL has been targeting women in their 20s and 30s with the concept of “realizing a vibrant and intense dream.” Currently, VDL is introducing a variety of makeup products through domestic department stores, flagship stores, and duty-free shops. In 2016, its sales grew 24% year-on-year, chalking up steady growth and becoming a representative shade cosmetics brand in Korea.