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Samsung Electronics, LG Employing Different UHD TV Strategies
Different TV Strategies
Samsung Electronics, LG Employing Different UHD TV Strategies
  • By Michael Herh
  • July 18, 2017, 03:00
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Samsung Electronics aims to ramp up its market share by launching a premium product group wile LG Signature is expanding its entry-level product lineup.
Samsung Electronics aims to ramp up its market share by launching a premium product group wile LG Signature is expanding its entry-level product lineup.

 

Samsung Electronics and LG Electronics, the world's two leading TV makers, will expand their ultra-high-definition (UHD) LCD TV product line-ups next month. Samsung Electronics is expected to add new products to its super premium line-up and LG Electronics to value product line-up. It is projected that competition over the market leadership between the two companies will further intensify in the second half of this year.

According to the electronics industry on July 16, Samsung Electronics will launch the Q9, an 88-inch QLED TV and LG Electronics the UJ6200 which will come in three models -- 43-, 49- and 55-inch models -- this August.

The 88-inch QLED TV of Samsung Electronics is expected to retail at about 15 million won. This product features the largest screen size and the highest price among Samsung's premium products of this year. "We are planning to launch an 88-inch QLED TV at the end of August," a Samsung official said. "We are also considering adding new TV models with bigger screens because there are many consumers demanding various sizes as the Frame is a frame-type TV."

LG Electronics' UJ6200 is the cheapest model among UHD TVs released by the company this year. The price of the model is under adjustment. It is expected that a 55-inch product will be priced at one million-plus won and a 43-inch model at less than one million won. "The UJ6200 is the cheapest among UHD TVs and will hit shelves beginning in August," said an official at LG Electronics. "We will put the product on the market at a price lower than that of the UJ6600, the cheapest model currently selling."

An analysis says that Samsung and LG are strengthening their TV product lineups as they try to expand sales in response to a variety of demand in the stagnant TV market. For 11 consecutive years, Samsung Electronics which has maintained its position as the world's No. 1 TV company is planning to expand its competitiveness in the premium market by pioneering the ultra-large TV market. LG Electronics aims to ramp up its market share by launching a premium product group including the 77-inch LG Signature OLED TV W in the first half of this year and expanding its entry-level product lineup in the second half of the year.

A TV industry official said, "In the second half of the year, there will be many sales events such as Black Friday. Thus it seems that TV manufacturers will expand their product line-ups." Competition in terms of quality and prices is expected to become more intense."