The K-Beauty Expo 2013, the largest exhibition in Korea’s beauty industry, is being held in the KINTEX Convention Center in Ilsan City, Gyeonggi Province between September 12 and 15 and features the latest trends in the industry. The expo is the successor to the Beauty Design Expo, or BEAUDEX, which was hosted by the province in order to grow the industry into one of the future growth drivers of the region.
Under the theme ‘Newborn in your Life’, this year’s exposition covers cosmetics, hair and nail care, esthétique, health and spa, obesity control and medical plastic surgery, raw materials and packaging, and so forth. At the same time, it comes with the largest beauty contest in Korea and international conferences to predict the future of the sector. More than 100 companies are invited from all around the world, with over 500 firms welcoming visitors at 800 booths. In addition, approximately 300 foreign buyers will participate in the expo, thus accelerating the globalization of the industry.
Another noteworthy point for this year’s expo is that it won the International Expo Certification from the Ministry of Trade, Industry and Energy; the first time for an event of this kind. The certificate is awarded to fairs that perform above a certain level. This is the first time that a local government’s industrial expo has met these standards. The hosting committee is also planning to obtain the Union Foires Internationales’ certification after this year’s event.
These days, Gyeonggi Province is striving to promote the exhibition overseas so that participants can create new business opportunities and achieve better performance in the market. For example, it joined the Cosmoprof Worldwide Bologna 2013, which kicked off on March 8 in Italy, to promote Korean firms in the industry and have business meetings with buyers worldwide. From May 8, it participated in the 24th Asia & Pacific Area International Beauty Fair in Harbin, China; running its own promotion hall to attract foreign buyers and companies. More recently, it paid visits to leading cosmetics manufacturers and authorities in Liaoning, Shandong and Guangdong Provinces, China between May 16 and June 1 to help companies in Gyeonggi Province make successful inroads in to the Chinese market.
In the meantime, business matching events and one-on-one meetings are scheduled to take place during the exhibition so that they can seek marketing opportunities with their peers in the Americas, China, Japan, Europe and Southeast Asia. The recruitment of participating companies is currently underway.
A large number of companies all over the world are making inquiries about joining the expo as a result of the active promotion by the province. Any company engaged in the production of cosmetics, beauty care products and equipment, healthcare articles and medical service providers and institutions can get an application form from the official website at www.k-beautyexpo.co.kr.