StubHub, the world’s largest ticket marketplace, today published the results of a consumer survey it commissioned that asked 2,000 Koreans about their perceptions of secondary ticketing. The survey found that 61 percent of respondents have purchased secondary tickets for live entertainment or sporting events they otherwise would have missed.
Among respondents who had looked for alternative ways to buy tickets for sold-out events, more than three quarters (78 percent) said that they had searched for tickets through online marketplaces. This reveals a clear preference over other means of buying tickets due to the convenience, ease of use, consumer protection and fraud prevention offered by ticket marketplaces such as StubHub.
Of those surveyed, just over a third (35 percent) had previously been unable to attend at least one live performance or sporting event for which they had purchased tickets. In addition, 72 percent answered that they would prefer to choose how they resell their tickets, as opposed to 19 percent who viewed that the original ticket seller or venue should determine how to resell the tickets. Without the existence of safe platforms, like StubHub, for consumers to resell their tickets, fans risk losing their money when they can no longer attend an event.
“Demand for buying and selling tickets online has clearly increased among Korean consumers. With sales of tickets to major live events now being offered many months and sometimes up to a year in advance, this survey shows that consumers want the right to sell their tickets when they are no longer able to attend. Additionally, secondary ticketing allows fans to buy tickets to experience memorable live events that they would otherwise miss in a safe and secure way. This is why StubHub introduced its market-leading FanProtect Guarantee, which offers buyers and sellers complete assurance that they will be protected when using the StubHub platform,” said Kevin Cho, country manager at StubHub Korea.
The survey was conducted online by Research Factory, and commissioned by StubHub.