Vanquishing Mercedes, Cadillac Models
Hyundai Motor and Kia Motors' flagship models were recognized for their marketability in the world's largest automobile market, the United States. In particular, the Genesis G90 (EQ900 in the Korean market) is enjoying strong sales, outclassing prominent models of other automakers in marketability.
Hyundai Motor Co. said on June 8 that the Genesis G90 won a special prize in the luxury car category at the 2017 Car Satisfaction Survey of Auto Pacific, a US automotive consulting firm. The G90 recorded the highest-ever customer satisfaction score of 818. The G90 beat the Cadillac Escalade (810 points) which set the previous record, the Lincoln Continental (793 points) and the Mercedes-Benz S Class (770 points). The survey was conducted about a total of 50 items on roughly 54,000 consumers who purchased new 2016 and 2017 models.
The Genesis's top model, the G90, enhanced not only its basic specification such as performance, safety, convenience but luxurious features such as nappa leather and real wood trims. For the first time among mass production models, the company applied the Alexa (voice recognition-based assistant service) function of Amazon to the G90. The G90 currently ranks third in the US luxury car market, surpassing Lexus and Audi models. In the first quarter, the G90 sold 1203 units in the United States, ranking third in sales following the Mercedes S-Class (3,648 units) and the BMW 7 Series (2,103 units). The Lexus LS and the Audi A8 sold 944 and 793 units, respectively.
In this survey, the K5, K7, and Sportage of Kia Motors also ranked first in each of their classes. In particular, the K5 came in first in the mid-sized car categories of customer satisfaction surveys four times in the past five years. In March, Consumer Report Magazine named the K5 the best car in the mid-sized sedan category of this year.