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SsangYong to Boost Sales by Strengthening SUV Lineup Based on Tivoli, G4 Rexton
SUB-based Growth
SsangYong to Boost Sales by Strengthening SUV Lineup Based on Tivoli, G4 Rexton
  • By Jung Min-hee
  • June 1, 2017, 12:00
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G4 Rexton, a premium SUV of SsangYong Motor.
G4 Rexton, a premium SUV of SsangYong Motor.

 

Tivoli, a compact SUV of Ssang Yong Motor.
Tivoli, a compact SUV of Ssang Yong Motor.

 

SsangYong Motor Company, part of the Mahindra Group, announced on June 1 that the company sold a total of 12,349 units last month – 10,238 units in the domestic market and 2,111 in overseas.

SsangYong’s sales in May soared by 11.5 percent from the previous month, largely helped by domestic sales growth, which jumped by 20 percent thanks to the launch of the G4 Rexton.

The sales of the G4 Rexton in the month was 2,703 units that has led the premium SUV market. In addition, the Tivoli brand models sold over 4,700 units in the same month, leading the compact SUV market.

Based on those two models’ popularity, SsangYong’s domestic monthly sales exceeded 10,000 units for the first time this year in May, up 22.7 percent from the previous month and 11.4 percent year-on-year, respectively. However, SsangYong’s May exports dropped by 48.4 percent from a year earlier due to the sluggish global economy.

“Just like the Tivoli which takes the lead in the compact SUV market, the newly launched G4 Rexton will also take the lead in the large SUV market,” Choi Johng-sik, CEO of SsangYong Motor said, adding, “We will further increase our global sales by strengthening our SUV lineup ranging from compact SUVs to large SUVs”