Mobile Finance App
According to mobile app analytics firm App Annie, the number of finance app downloads showed an increase of 100% across the world between 2015 and last year.
The firm said that the rate of increase was higher in Asia than in the United States and Europe and the rate of increase in the number of mobile finance app downloads exceeded those of the other non-game apps in most Asian countries. In South Korea, in particular, the number of finance app downloads amounted to 690% of the number of non-finance app downloads. The percentage was 530% in Japan, 400% in Australia, 310% in China and 250% in Southeast Asia during the same period.
South Korean finance app users overwhelmed the others in terms of usage, too. Specifically, the former posted eight billion sessions last year, when the runners-up in Australia recorded a total of two billion sessions. The session mentioned by App Annie is defined as each use of the service provided by an installed finance app.
“Although finance apps did show a rapid growth in the Americas and Europe last year, the Asia-Pacific region still outpaced both of them by recording a total of 111 billion sessions in 2016 alone,” the market research firm explained, adding, “The pace of growth in South Korea in particular was unprecedented.”