Global Competitiveness Proven

Tous Les Jours’s 300th overseas store opened in Jakarta's Sukarnohata International Airport.
Tous Les Jours’s 300th overseas store opened in Jakarta's Sukarnohata International Airport.

 

Tous Les Jours’s 300th overseas store opened in Jakarta's Sukarnohata International Airport.
Tous Les Jours’s 300th overseas store opened in Jakarta's Sukarnohata International Airport.

 

CJ Foodville announced that the company had opened its 300th overseas Tous Les Jours store.
CJ Foodville announced that the company had opened its 300th overseas Tous Les Jours store.

 

CJ Foodville announced that the company had opened its 300th overseas Tous Les Jours store.

Tous Les Jours' 300th overseas store is located at Sukarno Hatta International Airport in Jakarta, Indonesia. Sukarno Hatta International Airport, Indonesia's largest airport, has about 54 million visitors per year, more than Incheon International Airport.

CJ Foodville has proven its global competitiveness by opening its own brand stores at leading international airports. In February of this year, the company opened a store in Surabaya Juanda International Airport in Indonesia. The company will soon open its stores in three major airports in Indonesia by entering Bali International Airport within this year.

In particular, Tous Les Jours, a leading brand of CJ Foodville, currently has the largest number of stores including 300 overseas stores in 8 countries among Korean bakery brands. Over the past two years, as its overseas business growth has accelerated, earnings per store have improved significantly, allowing Tous Les Jours to enter a business stabilization stage, the company said.

Tous Les Jours is employing two methods -- the direct entry and the master franchise (MF) entry –- in China which has more than half of the company’s overseas stores in order to invade the continent precisely. The company is operating direct stores in seven major cities (Beijing, Shanghai, Tianjin, Weihai, Suzhou, Guangzhou and Chongqing) and has made a foray into in 11 provinces and 16 autonomous regions via the master franchise (MF) method.

In line with Tous Les Jours’s aggressive expansion, production bases and logistics systems are also being rapidly built. The company prepared four bases by founding four corporations, one each in Beijing, Shanghai, Guangzhou and Chongqing in China and is also making massive investments for production capacity expansion.

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