‘Yap Inside’
YAP Global, a corporation dedicated to YAP Company's overseas business, announced on May 25 that it has signed a memorandum of understanding (MOU) on carrying forward with “YAP Inside” Strategy with VTC Mobile, a subsidiary of VTC Group engaging in the broadcasting business in Vietnam, and Greece’s Antenna Group.
YAP Inside Strategy is a B2B collaboration model and makes good use of a communication system combining low power Bluetooth and ultra sound in the non-audible range. The key point is that it allows users to launch their apps at high frequencies on mobile devices that allow them to provide their location information in specific space and to receive messages with useful information even when Bluetooth, Wi-Fi, or GPS is turned off. It is a business model in which YAP provides fundamental technology, and companies with a large base of users adopt and share its profits.
In fact, many mobile device users turn off their Bluetooth, Wi-Fi, and GPS. They also think that it is too much trouble to run apps when buying or selling something. Such factors have been a limiting factor in promoting related markets. YAP (YAP) specialized high frequency technology to overcome these limitations.
"YAP Inside Strategy is a proven method in Korea's offline trade for many years, so we quickly enter a stage to sign MOUs and discuss cooperation with them," said Lee Ki-hyuk, CBO of YAP Global. "This system has a wide business application area such as making programs from broadcasters in Vietnam and West Europe easily linked to viewers’ mobile devices by putting high frequencies of the non-audible area in the programs.”