Leading Vietnamese Movie Industry
CJ CGV said that the company drew over 1.6 million audiences and chalked up about 7 billion won (US$6.3 million) in ticket sales in Vietnam in March. Based on the strong performances in March, the company recorded the highest quarterly performance of attracting four million viewers and posting 18 billion won (US$16 million) in ticket sales in the first quarter of the year.
Although CGV Vietnam played a big role in screening the film “Kong: Skull Island,” the company’s direct distribution and marketing of the film greatly contributed to making the film the top grossing film in the history of Vietnam. As a result, CGV Vietnam is solidifying its position as the number one film distributor in the country.
Inspired by the fact that the film “Kong: Skull Island” was shot in Vietnam, CGV Vietnam promoted the film as a must-see film among Vietnamese people. Based on the catchphrase that the film is the first Hollywood blockbuster which was filmed in Vietnam prior to the release of the film, CGV Vietnam ran advertisements with its trailer with behind-scene footage clips of actors and promotional tourism videos on film locations. A 12-meter-tall King Kong statue was installed to attract more attention from Vietnamese people.
In particular, by taking advantage of its know-how in running special screening halls, CGV Vietnam played “Kong: Skull Island” in various screening halls such as a general hall, Gold Class (premium movie theater), L’amour (for watching films on beds), special 4DX (five-sense experience screening hall), and an IMAX hall (ultra-large screen digital screening hall with a laser screening system).
"CGV Vietnam is the number one theater operator and distributor in Vietnam, which accounts for 50% of box office sales and 65% of distribution," said Kwak Dong-won, managing director of CJ CGV Vietnam. “This “Kong: Skull Island” case will go down in history as a good example of overcoming an off-peak season and greatly expanding the local film market."