Targeting North American Market
Samsung Electronics will open its new Samsung Experience Store at the Toronto Eaton Centre, the biggest shopping mall in Canada. The center is located just across Dundas Square, which is called “Times Square” in Canada. It is considered the heart of Canada to such an extent as to have the largest floating population among shopping centers in North America during 2015 to 2016.
Based on “Samsung 837,” the brand's flagship experience center opened in Manhattan, New York, last year, and the new experience store in Canada, Samsung Electronics will aggressively target the North American market.
According to industry sources on April 4, Samsung Electronics will open its new experience store with an area of 21,000 square feet (1950 square meters) at the Toronto Eaton Centre later this summer. The upcoming store will be the largest among the company’s six stores in Canada.
The Samsung Experience Store is unique and distinctive from its other stores as it will offer visitors the Samsung Galaxy Life connected ecosystem experience. Visitors can have new forms of experience on how many of Samsung’s advanced information technology (IT) devices work together in a connected ecosystem, such as fashion, cooking and entertainment.
The Samsung Experience Store will feature a fully functioning Samsung kitchen, giving visitors the option to watch cooking demonstrations or try challenging their cooking skills using Samsung’s kitchen appliances. The store will also enable visitors to travel” across Canada and go on the virtual reality (VR) rides via Samsung VR devices and Gear 360 Camera. It will hold “the full Samsung lineup” of smart devices as well as contents related to art and music. In addition, the upcoming store in Canada will have trained Galaxy Consultants onsite who will offer one-on-one help and to assist with customers who have trouble using smartphones.
The Samsung Experience Store will basically function like Samsung 837 located in Manhattan, New York, but it won’t only be a place where prospective customers can browse through Samsung’s products, but it will also sell products and provide after-sales services. Samsung 837 only provides an opportunity for visitors to experience Samsung technology and signature services.
Meanwhile, Samsung 837, which was opened in February last year, in New York attracted 450,000 visitors in total. It has emerged as a new landmark in New York which is visited by 1,200 people a day on average and 1,700 people on weekends. With 5,300 square meters on a basement and six levels, Samsung Electronics showcases its products and has experience zones from the first to third floors and has offices from the fourth to sixth floors. Samsung 837 will open a new VR experience zone on the 30th, which allows visitors to travel outward into space.