The 2017 Seoul Motor Show, which has begun with a press day held at KINTEX exhibition hall in Ilsan, Gyeonggi Province, on March 30, shows in advance how future cars will change our lives.
Hyundai Motor brought up “hyper-connected smart lifestyle.” The company declared to become a company which provides services that change the entire lifestyle, rather than just a car producer.
Hyundai Motor demonstrated its “Home to Car” device, which allows voice command to start the car or open doors, and its “Car to Home” platform, which connects drivers to their homes to control home lighting, and other home services from their car.
Hyundai Motor also presented four key elements of its Connected Car service roadmap – Proactive Caring, Smart Convenience, Cost Efficiency and Connected Efficiency. In addition, the company also revealed the development direction of its self-developed Connected Car Service Platform (ccSP) which can provide various services by connecting it with cars, smart devices and traffic infrastructure via the cloud. In other countries, the platform is connected with to a variety of other Internet of Things (IoT) platforms such as Amazon Echo and Google Home. Kia Motors also unveiled its “Car to Home” service which enables users to locate their vehicles with a voice recognition system.
Among imported auto brands, Mercedes-Benz Korea showcased its “Mercedes me Connect,” a LTE-based premium connected car service jointly provided with KT. The company also introduced its “Geo Fencing” program, which allows drivers to remotely park their cars and locate vehicles, and “Mercedes me Portal” service, which enables users to check their fuel efficiency and car conditions online via mobile devices. Mercedes-Benz Korea President and CEO Dimitris Psillakis said, “We will be able to provide smarter, safer and more convenient user experience through “Mercedes me Connect.” BMW Korea President Kim Hyo-joon also said, “ACES – automatic, connected, electric, share – represents the trend of the future car industry. BMW will introduce a completely different world with our fully autonomous vehicle in 2021.”
Naver, which participated in the motor show for the first time, presented its autonomous driving technology. The company said that it focuses on advancing the deep learning-based image recognition technology, rather than high-priced sensors like radar or lidar. It demonstrated its 3D mapping robot “M1,” boasting the excellence in the related technology. Naver also unveiled “In-vehicle Infotainment (IVI)” platform, a car infotainment system which similar with Apple’s CarPlay and Google’s Android Auto. With the platform, drivers can use Naver’s music and mapping services. The new platform will be installed in car sharing service provider Green Car starting from July. It will collect various big data of drivers, including driving habits.