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4DX Expanding Its Reach to Six Continents including Australia, Africa
Expansion Via Partnerships
4DX Expanding Its Reach to Six Continents including Australia, Africa
  • By Lee Song-hoon
  • March 31, 2017, 06:00
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(From the left) Choi,Byung-hwan, CEO of CJ 4DPLEX, Kirk Edwards, CEO of Village Cinemas.
(From the left) Choi,Byung-hwan, CEO of CJ 4DPLEX, Kirk Edwards, CEO of Village Cinemas.

 

CJ 4DPLEX, the world’s leading 4D cinema company, said on March 30 that its partnership with Village Cinemas will bring 4DX to Australia for the first time. 4DX is currently available in more than 370 auditoriums across 47 countries with two new theatre on average opening every week. Through the partnership with Village Cinemas, the immersive experience of 4DXwill soon be available on six continents. 4DX brings motion seats and environmental effects such as wind, rain, lightning, snow and a variety of scents to moviegoers around the world.

CJ 4DPLEX also formed a new partnership with Cinemax, the leading cinema exhibitor in Angola, further extending the reach of 4DX in Africa. Through the deal, three 4DX locations will open in the country’s capital city, Luanda, by the end of 2020, beginning with Cinemax Talatona this year, and followed by two other sites located in the same city. 4DX first came to Africa through an agreement with Nu Metro Cinemas in South Africa in 2015.

“We are excited to announce that we have finally expanded our reach to Australia with Village Cinemas, the country’s leading cinema company and top exhibitor in Melbourne. Following the first site opening at Century City, 4DX aims to establish a base to broaden its market throughout the continent,” said Choi Byung-hwan, CEO of CJ 4DPLEX. “Along with the upcoming debut in Australia and expansion in Africa, we continue to broaden our worldwide footprint and lead the industry in progressing immersive cinema into the future,” he added.

Century City was selected as the first Australian site to implement 4DX due to its proven track record with blockbuster films, which perform exceptionally well in the fast-growing 4DX format.  Additionally, 4DX will complement the current gold class offering that Village provides in order to reach the growing millennial segment of the region’s population. Operating 223 screens across 23 complexes in Australia, Village Cinemas offers an array of movie experiences including premium offerings that feature reclining seats, full food and beverage service, large screens, surround sound, currently including Gold Class, Vmax, VPremium, Cinema Europa, VJunior and 4DX.

“We are continuously looking for ways to innovate, and put the power into the hands of our customers. The addition of 4DX cinema is another way for our guests to customize their experience,” said Kirk Edwards, CEO of Village Cinemas. “Introducing 4DX in Australia reaffirms our commitment to offering our customers the widest range of movie experiences and showing how they wish to consume their favorite movies at the cinemas. 4DX has transformed the way the rest of the world is watching movies, and we can’t wait to share this experience with our customers.”

“We are very happy to have closed a partnership with 4DX. We are confident that 4DX technology will allow us to improve significantly the movie experience of our customers and bring something new and different to Angola’s exhibition market place. That’s why our partnership with 4DX includes several Cinemax sites. Together we will change the way how people see movies in Angola,” added Cinemax Executive Director Michel Ferreira.