Samsung Electronics unveiled its latest premium QLED TV lineup to local market on March 21, placing an emphasis on users’ lifestyle over display technology.
The Korean tech giant hopes users enjoy the new “Lifestyle TV” equipped with cutting-edge technologies under the vision of "screen everywhere" that was announced last week at its global unveiling ceremony in Paris.
"TV has to offer more than what it has offered in the past," Kim Hyun-suk, president of the visual display business unit at Samsung Electronics, said at a press conference in Seoul, adding, “Our QLED TVs will redefine the traditional concept of TVs.”
Samsung's QLED TV lineup is comprised of three variants - the flat Q7 and Q9 models and the curved Q8 model. The 55-inch and 65-inch models of the Q7 and Q8 series were showcased on the day and other products like the Q9 series will be available next month.
Samsung said its new quantum dot-based TVs are capable of expressing accurate color and achieve a 100 percent color volume, bringing to life the tiniest details of a picture. Samsung’s QLED TV applies a quantum dot technology that coats the surface of existing LCD panels with cadmium-free inorganic substances.
While Samsung Electronics is shunning the controversy in the market over its quantum dot display technology, LG Electronics, in the meantime, is actively promoting its Nano Cell TV, the second-highest level in the company’s premium product lineup, which was launched a month earlier than Samsung.