Hankook Tire ranked first for 15 consecutive years in the passenger car tire category and nine years in a row in the tire-specialized store category of the “017 Korea-Brand Power Index (K-BPI)” organized by the Korea Management Association Consulting (KMAC).
Hankook Tire proved the value of its premium brand as a top-tier global company that represents the domestic tire industry with overwhelming superiority in the K-BPI evaluation which measures brand value and brands’ future growth potential and surveys consumer brand awareness and loyalty.
The Korean tire giant received high scores in all the evaluation categories of the passenger car tire sector and especially dwarfed other companies in brand loyalty evaluation.
As Hankook Tire came in first for 15 consecutive years, the company continues to be honored with “Golden Brand” that was awarded to brands that have taken first place for more than 10 consecutive years. In the tire shop segment, T'Station placed first for the ninth consecutive year due to its strong accessibility and convenience.