The SPC Group announced on Feb. 23 that it has opened “SPC Baking Center,” which offers baking education programs to foster local bakers, in Shanghai, China.
The group opened the center to train its bakers more systematically and supply its products smoothly as it has increased the number of Paris Baguette and expanded its franchise business in China.
With a total area of 1,050 square meters in a three-story building located in the Minhang District of Shanghai, the SPC Baking Center can provide classes to up to 60 people at the same time through six labs which have production facilities for bakery and pastry products, coffee, sandwitches and salads.
Moreover, the center has classrooms for theoretical education and merchandaising classrooms for display and packaging education. Accordingly, it has better education environment and quality of curriculums than its smaller regional training centers operated by the group in the past.
An official from Paris Baguette China said, “The SPC Baking Center is the first large-scale baking school established in other countries in where Paris Baguette has entered. It can train more than 700 experts per year in the region. With the best facilities and a high level of education, the center will do much to improve the quality of local products.”
The SPC Group has signed a memorandum of understanding (MOU) with baking schools in China and helps the graduates get a job in Paris Baguette stores, seeking to create jobs in the area and encourage mutual growth.
Since pushing into the Chinese market for the first time in the domestic bakery industry in 2004, the SPC Group currently operates 190 Paris Baguette stores in China and plans to open at least 2,000 more stores in the U.S. and China alone by 2030.