Successful enterprise

Hong Yeong-don,Chairman of SY Panel
Hong Yeong-don,Chairman of SY Panel

 

A workshop of SY Group in 2017.
A workshop of SY Group in 2017.

 

A workshop of SY Group in 2017.
A workshop of SY Group in 2017.

 

SY Panel Co., a Korea-based company mainly engaged in the manufacture of sandwich panels, held a workshop for executives and employees of the sales department at its subsidiaries at an auditorium on the second floor of SY Build for two days from Feb. 17 to 18.

At the workshop, 100 executives and employees of the sales department were offered education programs about all the products of the group and boosting the ability to sell. SY Panel invited an outside lecturer and held a seminar on price strategy, sales promotion and B2B sales negotiation. It also had an in-depth discussion about how to maximize profitability through a buzz session, strengthening the business strategy to expand operating profits.

SY Panel Chairman Hong Yeong-don said at the workshop, “It has been a year since our company went public. It is time to build trust on SY in the market by expanding operating profits. Currently, our group is not only No. 1 sandwich panel maker in South Korea but also produces and sells new products such as POLICAM House, deck plate, aluminum composite panel and urethane board, and polyol, an undiluted solution of pre-coated metal (PCM) and urethane. When sales representatives understand and do an extensive business for their assigned goods as well as all the products of the group, the synergy will lead to operating profits.”

Hong added, “We are aiming to rack up 1 trillion won (US$871.46 million) in sales and become No. 1 player in the global market by 2020, which leapfrogs the U.K.-based Kingspan, the current largest panel manufacturer in the world, by using SY Housing’s 70 local distributors all over the country as a sales organization to sell all the products of our group, pushing SY Group into the global market and pursuing aggressive investment, including expansion of facilities.”

 

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