It has been found that recently released high-end Chinese smartphones surpassed those of Samsung Electronics a great deal in terms of memory storage capacity.
According to market researcher Counterpoint Research on February 10, Apple put the largest average built-in flash memory capacity (66GB) in its smartphones among the top 10 smartphone makers in the third quarter of last year. The US smartphone giant released its iPhone 7 and iPhone 7 Plus models in September last year with 32GB, 128GB and 256GB, doubling the storage capacity of each model compared to its previous model.
Next to Apple were Chinese companies including Vivo (47GB), Oppo (38GB), Xiaomi (30GB) and Huawei (25GB), Analysis says that this fact indicates the fact that China's smartphones are becoming upgraded and more luxurious.
Samsung Electronics and LG Electronics placed sixth and seventh, respectively. Samsung recorded an average built-in memory capacity of 24GB, one third of Apple's and the half of Vivo’s. LG Electronics chalked up 20GB. This is lower than the average of all Android smartphones (27GB).
This is because each of most low-end phones has a flash memory capacity of only 16GB and a micro SD card slot in its main body, so that a user can expand the memory capacity of his or her smartphone by inserting a micro SD card into the slot.
As smartphone specifications have been enhanced in overall, the proportion of smartphones with less than a memory capacity of 8GB rapidly shrank from 38% in the third quarter of 2015 to 12% in the third quarter of last year.
Counterpoint Research analyzed that the average memory capacity of 20 major smartphone makers jumped from 14.7 GB in the third quarter of 2014 to 32.7 GB in the same period of last year. "Memory capacities of smartphones will continue to spike with dual cameras, 4K video functions and operating system upgrades," Counterpoint Research said.