Chevrolet hosted the 2017 Chevrolet dealership workshop at Nest Hotel Incheon on Feb. 8, participated in by 400 people such as GM Korea executives and employees including James Kim, GM Korea CEO and president, Dale Sullivan, GM Korea vice president of Vehicle Sales, Service and Marketing, and CEOs of Chevrolet dealers nationwide.
At the nationwide Chevrolet dealership workshop with a theme of “The Road to Growth” this year, participants celebrated the achievement of record-high domestic sales in 2016 together and shared a sales strategy and detailed business plans to take a new leap based on it. In particular, Chevrolet shared its annual domestic sales target of 194,000 cars, which is a new record high in the country's history, at the workshop. The figure will also put the company's market share here at over 10 percent.
CEO James Kim said, Chevrolet has become an icon of innovation with strong brand awareness and competitive products in six years since the introduction in the domestic market. This year, the company released new competitive products, such as the all new Cruze and Bolt EV, and will continue to set new milestones, such as surpassing last year's performance and reaching a double-digit market share in the domestic market, through aggressive marketing campaigns and outstanding customer services like Chevrolet Complete Care.
Meanwhile, Chevrolet, which sells a car in every 7.6 seconds around the world, sold 180,275 cars in Korea last year, up 13.8 percent on year, achieving the best record since it started business in the nation. Chevrolet has made a new highest record every year based on its excellent product power and services after the company was introduced in Korea in 2011, strengthening its position in the market by making a remarkable growth.