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Costory Reveals New Slogan CI to Jump Up to Be Global Beauty Brand Group
Towards Global Beauty Brand
Costory Reveals New Slogan CI to Jump Up to Be Global Beauty Brand Group
  • By Choi Mun-hee
  • January 26, 2017, 04:30
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The new slogan and CI of Costory.
The new slogan and CI of Costory.

 

Global beauty brand group Costory revealed a new slogan and corporate identity (CI) that contain its corporate philosophy to present honest and sustainable beauty to customers around the world. 

The new slogan “Beautiful Life from Little Seed” means that true beauty starts with small practice.”

​This is because true beauty is not created overnight and it can be realized only when you wake up and continuous lead the possibility of potential beauty.

The new CI is designed with a concept of “little seed” and it symbolizes the process of potential beauty sprouting by putting a flower and a woman’s face inside the seed. In addition, the main color of the CI is burgundy, which is toned down from red that symbolizes passion. It contains the company’s aspirations to continue to grow with consistent passion.

An official from Costory said, “We will make every effort to bring out the beauty of every single customer and take corporate social responsibility.”

​Meanwhile, Costory is a global beauty brand group that develops skincare, makeup and baby skincare markets using its brands, such as Papa Recipe, INGA, Ttittang.  Contact 82-070-7799-5245 for more information.