SKT, AmorePacific Jointly Develop IoT-based Beauty Services

“Customized cosmetics products,” which consider users’ skin conditions and the taste in makeup, will be able to become popular. SK Telecom has jointly started developing an IoT-based beauty service with AmorePacific. SK Telecom will install its Internet of Things (IoT)-only network in AmorePacific’s manufacturing plants and stores and develop new product and tailored cosmetics services by analyzing big data of users collected from the network.

SK Telecom and AmorePacific signed a memorandum of understanding (MOU) on IoT-based smart beauty service and big data utilization at the SK Telecom headquarters in Eulji-ro, Seoul, on January 23.

Under the agreement, SK Telecom will develop services that can apply to AmorePacific’s production plants, stores and customers using its IoT-only network.

AmorePacific plans to analyze big data and use it to research and develop new products and services.

Cha In-hyuk, head of the IoT business division of SK Telecom, said, “When combining SK Telecom’s competence in the new ICT sector, such as the IoT and big data, and AmorePacific’s outstanding beauty business know-how, we will be able to maximize the customer values.”