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Samsung Likely to Suffer Decreased Market Share Owing to Failure of Exynos
AP Market
Samsung Likely to Suffer Decreased Market Share Owing to Failure of Exynos
  • By matthew
  • October 15, 2013, 05:26
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The Samsung Exynos 5 octa processor.
The Samsung Exynos 5 octa processor.

 

Samsung Electronics is forecast to have lost its share in the market of mobile application processors (AP) in the second and third quarters of this year. 

US market research firm Strategy Analytics said on October 14 that Samsung’s AP market share is estimated to have retreated continuously. It was down 2.6 percentage points from 9.4 percent in Q1 to 6.8 percent in Q2, and another 1.5 percentage points to 5.3 percent in Q3. This is the lowest level since 2008, when the electronics giant posted a 3.7 percent market share in Q1 of the year.  

Consequently, the forecast is prevailing that Samsung Electronics’ share would fall below 10% this year, as the company’s market share hovered between 5% and 9% in the first three quarters of this year. 

This indicates that Samsung may have lost ground in the AP market as the number of adopters of Samsung’s Exynos AP have decreased. The Exynos AP gained attention as the world’s first octa-core processor, but it does not support Long Term Evolution Advanced (LTE-A) and cannot be embedded in the latest mobile devices.