Samsung Electronics unveiled its new metallic quantum dot-based light-emitting diode (QLED) televisions at a product unveil event at the Keep Memory Alive Event Center in Las Vegas. The company named the next-generation display, which will define new standards of image quality with Quantum Dot pixel technology, “QLED.” It showcased the 88-inch Q9F and 75-inch Q8C QLED TVs.
At the event, Kim Hyun-seok, president of Samsung Electronics' visual display business division, said, “In 2017, QLED will change the paradigm of the TV market. Samsung’s QLED TVs have been optimized to support the high dynamic range (HDR), which is the key element of realizing a super high-definition visual experience, and will make further competition of visual quality meaningless."
Kim added, “How much a company can remove all the inconvenience of consumers in all aspects, such as usability and design, will be new standards for good TVs in the future. Samsung’s QLED TVs will create the standards.”
The company has improved the range of colors by introducing metallic ingredients to the quantum dot particles. In this way, the new televisions can perfectly realize the DCI-P3 color gamut, which is a content production standard adopted by many Hollywood film studios. The company highlighted it is the world's first TV that supports color volume, a display feature that distinguishes minute color variations by brightness, to 100 percent. The color volume is the capability of expressing minute color differences according to brightness. A leaf can be expressed with various colors depending on brightness, ranging from yellowish green to dark green.
With metallic quantum dot technology, Samsung’s QLED TVs can express even color differences that was difficult to differentiate in the existing 2-D color coordinate. They support 1,500 to 2,000 nits of brightness. Accordingly, the QLED TVs can express more natural colors. In addition, they can deliver deeper blacks so viewers will not be affected by ambient light when watching TVs. An official from the company said, “It is a core technology that breaks existing common sense that brightness should be lowered in order to extend the scope of color expression. The new models have overcome the technical limits that cause color inaccuracy when increasing brightness or viewing angle problems when expressing accurate colors.”
The smart TVs for 2017 will offer more convenient and a wider range of contents. User experience (UX) of “smart hub,” which can control peripherals with a remote control, is now expanded to mobile. Users can enjoy contents, including live broadcast and video on demand (VoD) services, through mobile applications on the TVs.