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HDC Declares New Slogans to Celebrate 40th Anniversary of Founding
Preparation for Future
HDC Declares New Slogans to Celebrate 40th Anniversary of Founding
  • By Lee Song-hoon
  • November 30, 2016, 07:00
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Chung Mong-gyu, chairman of Hyundai Development Company.
Chung Mong-gyu, chairman of Hyundai Development Company.

 

A corporate logo of HDC.
A corporate logo of HDC.

 

Hyundai Development Company (HDC) Group announced the group’s new slogan of “Belief in Better Life” and its brand IPARK’s new slogan of “Imagine” on November 29.

The slogan of the group is “Belief in Better Life,” which shows its willingness to provide customers with sustainable confidence, help them to lead a good life and communicate with them.

The brand slogan “Imagine,” on the other hand, includes its desire to offer a higher level of value to customers’ lives.

HDC plans to sequentially apply the new slogan and design to its all subsidiaries and establish the integrated communication base of the group.

In his commemorative address to celebrate the 40th anniversary of the founding, HDC Chairman Chung Mong-gyu said, “We shouldn’t content with our past growth but prepare for the future. Let’s face industrial changes in the future and make our own new value based on a thorough practice, continuous change and our own originality.