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Samsung to Apply AI Solutions to Various to Strengthen Leadership in IoT Industry
IoT Connected by AI
Samsung to Apply AI Solutions to Various to Strengthen Leadership in IoT Industry
  • By Cho Jin-young
  • November 7, 2016, 01:00
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Officials of Samsung Electronics and Viv Labs hold a press conference at the Samsung head office in Seoul on Nov. 4. From right: Samsung Electronics Vice President Rhee In-jong, Viv Labs CEO Dag Kittlaus and CTO Adam Cheyer.
Officials of Samsung Electronics and Viv Labs hold a press conference at the Samsung head office in Seoul on Nov. 4. From right: Samsung Electronics Vice President Rhee In-jong, Viv Labs CEO Dag Kittlaus and CTO Adam Cheyer.

 

Samsung Electronics declared the third interface revolution that connects human beings and information and communications technology (ICT) devices through artificial intelligence (AI) technology.

Samsung Electronics announced on November 6 that Vice Chairman Lee Jae-yong had meetings with the management of Viv Labs, a US AI startup which was acquired by Samsung Electronics last month, at the head office in Seocho-dong, Seoul, on the 4th and said, “We should strengthen our technology leadership in the era of the Internet of Things (IoT) by integrating Viv Labs’ AI solutions with Samsung Electronics’ various products, including smartphone, home appliances and semiconductor.” During a press conference on the same day, Rhee In-jong, who heads Samsung Electronics’ mobile R&D division, said, “The Galaxy S8 will be the first platform equipped with Samsung Electronics’ voice recognition-based AI technology. It will be greatly differentiated from existing AI assistants and will be highly functional.”

Viv Labs is a high-profile AI start-up founded by the inventors of Apple’s Siri voice assistant. Adam Cheyer, chief technology officer (CTO) of Viv Labs, said in the press conference, “The AI technology will be the main paradigm of a next-generation interface. We will offer new experience to users by creating an open platform.” When users want to book movie tickets and order delivery food with voice commands, voice-powered AI assistants, which are featured in smartphones and home appliances such as smart refrigerators, smart TVs and washing machines, will provide information about food menu and place an order itself online. In addition, users can control their home appliances with voice commands when connecting the S7 and Edge with their washing machines and refrigerators.

In order to do so, the technology that allows machines to understand the natural language of human beings even between the lines is required. Viv Labs CEO Dag Kittlaus and Samsung Electronics Vice President Rhee In-jong said, “The technology has grown nearly at the level of human being’s recognition and it is growing into the level that can accurately understand the actual meaning through the context. The accuracy of recognition rates stands at 95 percent.” The two companies said the first version of the AI assistants used in the Galaxy S8 and Edge will understand and implement dozens of human voice commands and they will develop further to the level of implementing more than thousands of voice commands.

To this end, Samsung Electronics and Viv Labs will open its AI platform so anyone can use the program source for free and create application software. Industry sources expect that the two companies will create a great synergy by combining Viv’s excellent AI technology with Samsung Electronics’ ability to produce various electronic devices.