Hyosung, a South Korean leading elastane producer, introduced TRANS-FORM™, the next generation fit and comfort collection of denim fabrics featuring creora® Fit2 technology, at Denim Première Vision held in Paris, France, on November 2 to 3, 2016, in collaboration with Prosperity Textile, an industry-leading denim fabric manufacturer.
Hyosung unveiled the creora® Fit2 technology at Denim Première Vision last year for the first time.
The creora® Fit2 technology was developed to meet consumers’ demand for second skin fit with 360-degree comfort. The technology offers more comfortable wear and a perfect silhouette. Hyosung Group president Cho Hyun-joon said, “We will jointly develop denim jeans using the creora® Fit2 technology with more brands in order to meet consumers’ needs.”
“We know that flattering fit continues to be the most important consumer need in denim. We developed this new TRANS-FORM™ collection as our next generation offering for more sculpted and streamlined looks,” said Bart Van de Woestyne, creative director at Prosperity Textile.
Meanwhile, Hyosung will participate in Denim Expo to be held at the Bashundhara Convention City in Bangladesh from November 8 to 9 to introduce the creora® Fit2 technology in the Southeast Asian denim market. Denim Expo is an international denim trade fair that offers a unique opportunity to reach potential clients and markets from around the globe, such as Bangladesh, Turkey and India.