New Battle Field
According to the smartphone industry on November 1, a prediction is prevailing that AI personal services that can be compatible with various languages around the world will determine smartphone makers’ failures and successes next year as they are being developed with voice recognition as a core function.
Google took the wrap off the Pixel Phone in San Francisco on October 4 (local time). The global search giant is invading the smartphone market with the Pixel Phone of its own production after halting production and sales of its budget model, Nexus.
The most notable feature of the Pixel Phone is the fact that the new smartphone was loaded with “Google Assistant,” an AI personal assistant service based on voice recognition. In layman’s terms, Pixel Phone users have personal assistants who know their preferences and Google’s vast search information.
Google accounting for more than 80% of the world smartphone OS market with its Android OS began to take control of the smartphone ecosystem that covers both software and hardware. It is forecast that Google will be able to easily accept preferences of users of various languages as the company is already armed with a capability to translate dozens of languages by way of its translation service.
It is also expected that Samsung Electronics will load its premium smartphone with an AI personal assistant service on a full scale beginning next year. Samsung is planning to bring innovation to the smartphone market once again as well as begin to take part in personal assistant service competition on a full scale based on smartphones.
Recently, Samsung took over VIV labs, an AI company founded in 2012 by three people who developed Siri at Apple. Therefore, it is said that the Galaxy S8 to be unveiled early next year will accentuate an AI personal assistant service based on an AI platform service of VIV labs.
It is Apple that attempted an AI personal assistant service based on voice recognition. Apple shot the opening salvo in the voice recognition-based personal assistant market by loading the iPhone 4S with Siri in 2011. But experts say that Siri still has many hurdles to clear in terms of quality. As Apple’s Siri still lists a wide array of information, users have to select some of them on their own. Siri sometimes fails to links to questions that are connected to previous questions. This is one big problem facing Siri.