She Means Business
Facebook launched a startup training program for women, titled #SheMeansBusiness, at the Song Eun Art Space located in Seoul on October 25. The purpose of the program is to share marketing techniques utilizing Facebook and Instagram with 500 female startup entrepreneurs in South Korea. Kicked off on March 8 this year in celebration of the International Women’s Day, the program has been provided for approximately 7,000 women in the 13 countries including the United States, Britain and Japan.
According to Facebook, female startup entrepreneurs are good at sympathizing with people and this is advantageous for marketing based on SNS. “This means they are excellent in promoting their products and services in the form of storytelling,” it explained.
“We made products in the form of tentacles and the like and they were difficult to understand for the majority of consumers,” said Park Hee-jin, founder of jewelry maker Tentacle, adding, “However, the number of such consumers decreased as we shared our design and product making processes on our Facebook page.”
These days, more and more people around the world are getting interested in the South Korean fashion, cosmetics, food and so on that constitute the Korean Wave. It is said that Instagram can make a very useful marketing platform in this regard because the image and video sharing platform is characterized by its low language barrier.