ETRI Won International AR Technology Competition

announced on October 24 that it won an international technology competition at this year’s IEEE International Symposium on Mixed and Augmented Reality (ISMAR) held in Merida, Mexico.

The Electronics & Telecommunications Research Institute (ETRI) announced on October 24 that it won an international technology competition at this year’s IEEE International Symposium on Mixed and Augmented Reality (ISMAR) held in Merida, Mexico.

The research institute utilized its camera position and direction data calculation technique contributing to perfecting AR content. The ISMAR is one of the most world-renowned international symposiums in the field of AR.

AR can be defined as a technique for placing a virtual object in a real-life environment as seen in the Pokemon Go game. The development of realistic AR content requires camera tracking for the calculation of accurate camera positions and directions. The ETRI created hide-and-seek content based on its own camera tracking technology, in which a virtual object plays hide and seek while moving around real objects.

The research institute is expecting that this advanced AR technology will lead to a number of international cooperation projects down the road. “We are planning to keep refining the proven technology so that it can be applied to a variety of AR services such as mobile AR games,” said Lee Heon-joo, head of the Game Technology Realistic Interaction Research Section of the ETRI.