E-Land Group’s travel arm Tour Mall announced on Oct. 12 that it will attract Chinese tourists in earnest by linking up with the meetings, incentives, conferences and exhibitions (MICE) industry.
Tour Mall signed a memorandum of understanding with China’s state-run travel agency China Youth Travel Service (CYTS). Based on it, the company plans to attract a total of 10,000 MICE tourists by the end of the first half of next year.
Tour Mall succeeded in attracting 3,500 group tourists from China’s biotechnology firm Longrich BioScience first.
Longrich, which research and develops and sells cosmetics and daily medical products, are offering travel incentives to its VIP members and employees with good performance. The group tourists visited Jeju Island on the 10th with Costa Serena, an 114,000-ton mega cruise ship, and entered the country through the Incheon Port on the 11th.
Making use of the group’s various contents, such as fashion, restaurant, hotel and leisure, and its business networks with Chinese firms, Tour Mall plans to introduce high-quality tour courses in the future.