Ssangyong Motor Co., the South Korean unit of Indian automaker Mahindra & Mahindra, announced that it unveiled the LIV-2 SUV concept at the 2016 Paris Motor Show in France on September 29 (local time) for the first time in the world. The LIV-2 concept previews the Y400 model which is a flagship SUV to be launched early next year.
The company also showcased six models, such as the LIV-2, Tivoli and Korando C, at its 530-square-meter showroom at the Paris show.
The LIV-2 denotes “Limitless Interface Vehicle” and is an evolved version of the LIV-1 concept which was revealed at the 2013 Seoul Motor Show. It is imbued with a tough, masculine SUV look and equipped with a four-wheel-drive system and the most advanced safety and convenient systems.
The LIV-2 has a radiator grille designed to resemble the spread wings of a bird and this new front end design will now be shared across all future SsangYong models. Its infotainment system includes three displays, including a 9.2" monitor in the center fascia, Apple CarPlay and Google Android Auto features.
“As a flagship SUV model of Ssangyong Motor, the Y400 model will offer premium comfort and the driving experience of a luxurious sedan as well as a strong look and advanced safety systems. It will be the best choice for consumers who seek thrilling joy and premium values,” Ssangyong Motor CEO Choi Johng-sik said during a press conference.
Ssangyong Motor saw its sales in Europe increase by 60 percent in the first half of this year compared with a year earlier. The company plans to maintain its good performance based on the Paris show and sales of the Tivoli Air in the future.