Underwear Startup
Fast Track Asia is to operate Soul Booster, a customized underwear manufacturing startup for women, in earnest in November. It will be the sixth firm founded by Fast Track Asia that spread the concept of “company builder” in the domestic startup ecosystem.
Fast Track Asia has continuously promoted startups in the online to offline (O2O) service sector that connects traditional industries to mobile platforms, such as education, real estate, food, fashion and logistics, since it was established in February 2012. In particular, as existing subsidiaries, including Food Fly and Stripes, succeeded in attracting follow-up investments and pushing into the global market, all eyes are on the movement of its new business Soul Booster.
According to industry sources on September 25, the domestic women’s underwear market is worth 1 trillion won (US$906.21 million), and existing companies appear in the 1950s have been leading the market for over the last 5o years. There has been no much changes in terms of the industrial structure to the extent that grandmothers, mothers and daughters are wearing same underwear brands. Although there are small and large brands appeared through some TV home shopping channels, there were limits to provide tailored services in terms of functionality and wearability.
In this regard, Fast Track Asia prepared for services to produce underwear that suit one's body type since a year ago. Soul Booster, which is to officially start providing the service in November, plans to manufacture customized underwear using the quiz-type algorithms asking the physical features of users. The company will produce products considering both users’ body sizes and tastes and preferable clothes styles so that their outerwear stands out better.