Celebrating the International Water Week 2016, CJ Group held a ceremony to deliver CJ Cheiljedang Minewater donation to United Nations Children's Fund (UNICEF) at CJ HumanVille on August 29.
CJ CheilJedang started “Minewater Barcodrop Campaign” in March 2012 as a representative tool of the “cause marketing” that encourage both company and consumers to participate in sharing through products. The company donates 50 won (US$0.04) whenever a consumer buys a bottle of Minewater deep-sea drinking water. Through the program, CJ CheilJedang donated 257 million won (US$229,875) to UNICEF Korea in the past five years to deliver purified water to African children.
With the latest donation, African counties will be offered 150 manual pumps, 10 million units of purifying agent to change polluted water into drinking water and 1,000 drinking water kits. These will help provide sufficient water to children in the region.
Yim Sang-yeop, assistant managing director at CJ Cheiljedang, said, “The campaign is designed to arouse the interest of domestic consumers in drinking water problems and hygienic environments in the world through a bottled deep-sea drinking water product.”
In addition to Minewater campaign, CJ Group also carries out “Vietnam New Village CSV” project” to increase the income of farmers at Ninh Thuan Province, one of the most deprived areas of the country, and “CJ-UNESCO Girl’s Education Campaign” to ensure equal access to education and gender equality, actively participating in addressing global issues based on SDGs.