Keeping Competitiveness

Korean electronics companies are increasing competitiveness, in particular, in the global TV and semiconductor markets.
Korean electronics companies are increasing competitiveness, in particular, in the global TV and semiconductor markets.

 

Korean electronics companies such as Samsung Electronics and LG Electronics are increasing competitiveness in the world market. In the semiconductor market, they narrowed the gap with first-ranked and dominating Intel. In the TV industry, they are continuing to retain their fame as world-class TV manufacturers.

According to IC Insights, a market survey firm on August 23, Samsung Electronics posted US$10,326 million in semiconductor sales in the second quarter, up 11% from a year before. By contrast, Intel posted US$12.956 million, down 1% from a year earlier.    .

Accordingly, Intel’s and Samsung Electronics’ sales were US$2,630 million apart. The gap narrowed down by US$1,145 million from US$3,775 million in the previous quarter. If Samsung Electronics maintains the current trend, it is expected that the sales gap between Intel and Samsung Electronics will shrink from US$11,260 million last year


Samsung Electronics has been narrowing its gap with Intel while putting up a good fight not only in its main products, memory semiconductors such as DRAMs and NAND flashes but also in non-memories such as mobile application processors (APs) and Contact Image Sensors (CISs). In terms of sales-based market shares, the gap between Intel and Samsung Electronics has been shrinking as it stood at 5.3%p in 2012, 4.2%p in 2013, 3.4%p in 2014 and 3.2%p in 2015.

In the TV market, Samsung Electronics and LG Electronics widened the gaps with Chinese companies once again through premium products such as quantum dot SUHD TVs and OLED TVs. According to IHS, a market survey company, Korean companies’ market share in the global TV market stood at 35.4% in terms of numbers in the second quarter of this year. The percentage is up 1.2%p from the first quarter and means an increase of 1%p from a year before. 

Chinese companies’ second quarter market share stood at 28.9%, down 2.5%p from 31.4% in the previous quarter. As a consequence, the gap between the market shares of the two countries widened to 6.5%p in the second quarter from 2.8%p in the previous quarter.

By company, Samsung Electronics continued to stay at the forefront while inking 22.2%, up 1.2%p from the previous quarter while LG Electronics came in second with 13.1%, down 0.1%p from the previous quarter. Samsung Electronics and LG Electronics were followed by Sony (5.6%) and TCL (5.6%), Hisense (5.5%), Skyworth (4.1%) and Vizio (3.9%). 


“Taking into account the fact that Samsung Electronics and LG Electronics sell premium products such as quantum dot SUHD TVs and OLED TV, the gap between sales-based market shares of the two companies and other companies will be higher than those mentioned above,” said a representative of the TV industry. 

 

 

Copyright © BusinessKorea. Prohibited from unauthorized reproduction and redistribution