Innovation of Retail Solution
Samsung SDS is putting a spur to the global expansion of its innovative retail solution “Nexshop.” This service offers consumers customized promotions and empowers them to analyze two-way advertisement effects.
On August 8, Samsung SDS said that they were providing global companies in the automobile and real estate sectors with Nexshop. First of all, the solutions were provided to stores of Samsung Electronics’ Wireless Business Divisions around the world. They are expanding the education of 300,000 employees of 57 branches and corporations around the world.
Last month, Samsung SDS singed a business agreement to enable property owners of Zoopla to provide customized services to buyers. Zoopla is a leading real estate portal service company in the UK. Based on the solutions, buyers can get their hands on digitalized property information with tablets and big-size displays and check the location of a property on an interactive map and a virtual tour of a building.
On top of that, Samsung SDS recently topped off a pilot project with German automakers taking the initiative in the world automobile market. Samsung SDS’s new solutions automatically distributed marketing contents to the automakers’ global dealerships. Therefore, consumers could effectively feel the strengths of products as if they were near them