Not only LG Electronics but also TV producers in Europe, China and Japan are entering the OLED TV market one after another. Recently, as Germany’s Metz declared production of OLED TVs, raising the number of companies engaging in or planning the OLED TV business to ten.
According to the TV industry and Flatpanels, Germany’s Metz taken over by Skyworth, a major TV manufacturer of China, will launch an OLED TV this September. Metz’s OLED TV will support ultra HD and HDR and use panels from LG Display.
OLED TVs are fiercely competing with quantum dot display TVs to seek the hegemony of the future TV market. The OLED TV generates colors by attaching self-emitting organic phosphors on display panels while quantum dot displays produce screen quality through quantum dot devices, an inorganic matter.
Companies which entered the OLED TV business are five European players (Philips of the Netherlands, Bang & Olufsen of Denmark, Vestel of Turkey, and Metz of Germany), three Chinese players (Skyworth, Changhong and Konka) and one Japanese player (Panasonic). Among them, LG Electronics (2013), Skyworth (2014) and Changhong, Konka and Panasonic (2015) already launched their OLED TV models. Philips, Vestel, Loewe, Metz and Bang & Olufsen are planning to release their OLED TVs within this year.
The OLED TV has been rapidly growing since its debut in 2013 with a GAGR from 2013 to 2020 expected to hit 180% but the LDC market has been shrinking to some extent.