Global corporations such as Amazon are nurturing social networking service (SNS) experts in Korea.
According to industry sources, the industry-academic council to be launched by the Korea Social Network Association (KSNA) next month is going to be joined by Amazon, Wildfire and so forth to this end. The KSNA is planning to launch the organization in conjunction with the Leaders in Industry-uNiversity Cooperation (LINC) of Dongguk University. Its purpose is to help establish global social network-based infrastructure and place jobs for young job seekers while providing assistance for startups and future entrepreneurs.
The consultative body’s first project is the Global Social Data Marketer Certification Program, during the course of which Dongguk University students can learn about the utilization of global SNS, content planning, social big data analysis, SNS risk management, and other subjects. Amazon and Wildfire will both take part in this certification course.
Specifically, Amazon Web Services, which is the cloud computing business unit of Amazon, is going to share its business experience and expertise with the program participants. The Korean agent of Wildfire, the SNS data analysis marketing company recently acquired by Google, will make presentations on marketing strategies using data analysis techniques.
“These days, SNS is going beyond simple marketing channels to turn themselves into a very important tool for the realization of the creative economy in association with the culture, digital content, big data, and cloud computing industries,” said the KSNA, adding, “We will kick off more and more joint projects with academia and the private sector down the road to play a critical role in the development of the creative economy.”