It has been found that inexpensive smartphones are taking up a larger and larger portion of sales in major smartphone manufacturers such as Samsung Electronics, Apple and LG Electronics.
For instance, the ratio of products available at less than US$300 rose by more than 10 percentage points from 40% between 2014 and this year in the case of Samsung Electronics. According to market research firm Counterpoint Research, the ratio reached 54% in May this year and the ratio of those priced at less than US$200 jumped from 10% or so to 41% between 2014 and that month.
In the case of LG Electronics, the ratio of products priced at below US$300 is as high as 65%. It is estimated that the ratio remained over 60% both in 2014 and last year, too.
The same trend is witnessed in Apple as well. In the case of this company, the ratio of those priced at US$500 or more accounted for over 90% until last year, but the ratio of the others has increased to 30% or so this year. This can be attributed to the iPhone SE, the 16 GB and 64 GB versions of which are available at US$399 and US$499, respectively.